Breast cancer has become the poster child of cause-related marketing campaigns – people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.
For more information on this film, please visit our Pink Ribbons, Inc. page or send an email to PinkRibbonsInc@nfb.ca.

Comments

comments

This entry was posted on January 4, 2013 at 6:03 am and is filed under Film & TV, News. You can follow any responses to this entry through the RSS 2.0 feed.